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31.05.2021

David Carreira is the new ambassador for Riberalves Codfish

It is a case of National Passion, which is also manifested in more than 20 countries around the world. With Riberalves, the reference Portuguese brand of Codfish, the “Loyal Friend” reinvented itself through the most diverse products of Portuguese Cure, it reached new markets and new generations. This National Passion is anchored in history, but […]

It is a case of National Passion, which is also manifested in more than 20 countries around the world. With Riberalves, the reference Portuguese brand of Codfish, the “Loyal Friend” reinvented itself through the most diverse products of Portuguese Cure, it reached new markets and new generations. This National Passion is anchored in history, but the […]

It is a case of National Passion, which is also manifested in more than 20 countries around the world. With Riberalves, the reference Portuguese brand of Codfish, the “Loyal Friend” reinvented itself through the most diverse products of Portuguese Cure, it reached new markets and new generations. This National Passion is anchored in history, but the Codfish, with all its gastronomic value and even convenience, imposes itself as present and future. The National Passion continues and now has a new face. David Carreira is the new ambassador of Riberalves Codfish!

Icon of the younger generations, singer and actor, David Carreira is the symbol of a Portuguese success based on family values, work, the spirit of sacrifice and creativity. He is also passionate about cooking and in particular Codfish. Thus was born the partnership with Riberalves Codfish, which is now made known and starts, precisely, with a digital campaign that unveils a first recipe of Codfish made by David Carreira himself. The focus is on the quality, taste and practicality of the Riberalves Ready to Cook Codfish. The campaign is already online and begins a contents plan that will bring many surprises, always around what is the biggest symbol of the Portuguese Gastronomy. The Codfish.

“I am so proud to be an ambassador of a historic brand such as Riberalves. I was fascinated when I met the company and the founding family. We share the same values, of family, of tradition, as well as an enormous desire to ensure quality in everything we do. We also share a huge passion for this Portuguese product which is Codfish. It couldn’t be a better partnership”, says David Carreira.

“We are pioneers in Ready to Cook Codfish and our focus continues to be on innovating and developing new Portuguese Cured Codfish products, with maximum quality and flavour, that can meet the demands and new needs of Portuguese families. We also have the obligation to renew the codfish tradition among the younger generation and we are proud to be able to count on the creativity and irreverence of David Carreira”, says Ricardo Alves, director of Riberalves.